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Title: Quote from Ahrefs re Ai effects on SEO
Author: Ahrefs
Size: 174 kb

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Today, generative AI has obviously changed SEO. It's easy for companies to spam search results with thousands of mediocre blog posts, and just as easy for Google to skip the middleman and use AI to answer the searcher’s query directly. AI has simultaneously increased the supply of SEO content and reduced the demand for it.

SEO has been so effective as a marketing channel - the shock in 2025 that for some companies it is less so, sometimes hides the fact it is still one of if not the most effective channels.