• Feb 12, 2014

HTML5 improving SEO and Social Interaction

HTML5 is offering some great new web experiences.

Often new technologies arrive to great fan fair however never actually achieve results because everyone is running browsers etc that do not support the new capabilities.

With HTML5 and the proliferation of new mobile phones that is no longer the case.

A mobile version of your site

You do not need a seperate mobile version of your website, just a responsive website that adjusts to a mobile device. View our recent site for Boat Hire Gold Coast and note how it changes shape on a phone or small device yet fully retains it's look and features on a large screen without 2 versions of the site being created.

When people need to book a boat they may well be on holiday using their mobile phone.

Our designs are always made to look effective but are now tuned to what ever device you may be using. An iphone may be 320 dots wide where a large monitor could be 1920 dots wide. Using the features of HTML5 and CSS3 we can make your site seamlessly adjust to a large or small screen. There is absolutely no use in creating a seperate site that requires dual updates!

HTML5 Canvas element

The Canvas element can be animated with JavaScript and is totally free and open.
There is accelerated performance as tasks move to the GPU instead of the CPU.

Homogenous Coding

Adobe Flash uses AS3 scripting which offered incredible animation control - however with the popularity of iPhones and iPads Flash was no longer supported.
The great news is those coding skills and techniques can now be used to make cross platform presentation, games and apps within Flash or just simply coded using some incredible libraries that have been created by the community and supported by Adobe.

An well known example is the Angry Birds app that uses the Starling library which can be coded in Adobe Flash.
Recent libraries created for the canvas element use similar coding structures to AS3 making the transition relatively easy, with far less of a learning curve.
We were luck to work on a very exciting app using these libraries for an indigenous group in South Australia.

Combining Social with Aesthetics and SEO

To make something useful and usable that works on any device, and is socially aware can offer great benefits to a business.

Our tradesman directory uses a combination of graphics and JavaScript to create a unique interactive map that clearly works well for SEO both for itself and the tradesmen clients listed.

An example that asks the question Do you have a hearing problem?

Another example is Protecting your teeth

There are a number of different ways a site can become popular and reach the top of Google we prefer to concentrate on techniques that are unique and cannot be copied easily by people who just use freely available open source everything.

Many years ago we discovered that making a custom shopping cart could add far more value to a clients bottom line by propelling them to the top of search engines under a wide variety of keywords.
In essence we made the shopping cart into an active SEO promoter that eliminated the need for ongoing SEO - simply adding products made it work.

Advantages of a Custom Shopping Cart -:

• Speed
• Emphasis on certain keywords

In the era where you can create a website for free (and reasonably good ones at that) and the opening up of global audiences to be able to interact, putting emphasis on the unique, custom but built using reusable objects offers great advantages.

Java my programming language of choice, is a language emulated to a degree by both AS3 and JavaScript.
There is clearly the ability to make reusable objects that can be adapted to a variety of applications in today's programming languages - this allows small teams to create websites, games and apps that are pre-tested re-using generic objects.
Pages can be adapted to a variety of applications at a fraction of the initial development and testing time.
With the current trend to use open source templates - very often you are left with a site much the same as everyone else - certainly in Google's eyes anyway. This will often mean with no differentiating factor the only way to keep the site at the top of Google is to continually pay high SEO fees - it does not have to be that way.

Use of Audio